Be
yourself
more.

NÕBERU OF SWEDEN was born out of the idea to deliver a well-thought-out and complete series of beauty products with effective ingredients that attracts all people and all senses. We sell more than just products, we create daily rituals for our customers so they can feel and look good. The founder of Nõberu has a long career within hairdressing and barbering. This gives the company valuable knowledge about what customers actually want as well as what they are willing to use and pay for. To be a part of a lifestyle means we have a large following of satisfied customers who use the products as an integrated part of their daily lives, a part of their daily ritual which we actively help them to shape. A ritual that creates a good feeling that stays with you all day. That feeling is the foundation of ”the Nõberian lifestyle”.

BRAND STORY

Read more about the Nõberian way here.

Our Brand values

BUSINESS - IN A HUMAN WAY

We are always aware of trending products, product areas and potential new markets, but make sure to time launch with them being commercially viable and that we can see a clear margin and profit. Without business, we can not grow and get better, but we do it with respect for the human perspective and well-being!

AWESOME STANDARD

We maximize and raise the standard level in our category of products and industry and always try to deliver above expectations.

STAY CURIOUS

Being curious is a key to development and improvement. We are curious about the world around us in general and our industry in particular. We are aware and see the business opportunities and how we can develop products. When we are curious, we have a competitive advantage!

SIMPLIFY

The products are inclusive and make it easy for the customer to use. Even if you do not use beauty products today, Nõberus products are simple enough so that it does not become difficult or time consuming.

Hair


Nõberu of Sweden’s haircare product line gently cleanses and cares for the hair and scalp, while also providing moisture. Our styling product line helps keep your hair in place without weighing it down.

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Beard


Your beard and the skin underneath it are exposed to heat, cold and exhaust fumes daily, which means they need extra attention and care. Nõberu of Sweden’s beard product line includes everything from oil and shampoo to conditioner and styling products, which leave your beard looking magnificent, smelling spectacular and feeling fresh.

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Shave


We has created a line of shaving products with carefully selected ingredients that protect and nourish your skin. The line contains high-quality products for every step, from careful preparation to aftercare. Shaving stresses the skin and the right products make a big difference. The line also includes products that stop bleeding in the event of nicks.

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Skin


Our skincare products are developed to be gentle enough for daily use and effective enough to cleanse, moisturize and nourish your skin.

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Our ambassadors

The Founder

IMAN KHALAF created Nõberu of Sweden out of the idea to deliver a well-thought-out and complete series of beauty products with effective ingredients that attracts all people and all senses. We sell more than just products, we create daily rituals for our customers so they can feel and look good.